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Event Magazine: Bellwether Industry Reaction — Brands are Increasingly Realising the Role of Live

Event Magazine: Bellwether Industry Reaction — Brands are Increasingly Realising the Role of Live

FreemanXP expert weighs in on live experiences and their role in the marketing mix

4/15/16 — From Event Magazine: "Kim Myhre, senior vice president and managing director at FreemanXP EMEA isn’t overly surprised by the positive results, given that brands are coming to realise the importance of live events on a much larger scale...

"'Recent reports on marketing trends all recognise the increasing importance of brand experiences in driving customers to action, creating sustainable loyalty and building earned advocacy,' he explains."

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