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Event Magazine Agency League Table 2017: Positive Result for FreemanXP

Event Magazine Agency League Table 2017: Positive Result for FreemanXP

Agency jumps three spots, representing significant growth

FreemanXP has placed seventh in the Event magazine agency league table 2017, up from 10th position in the previous year’s report.

The agency entered the EMEA market just three years ago, and in a short time has made a significant impact, securing new brand partnerships, delivering meaningful and memorable brand experiences for clients, and growing its talented team. 

The league table, which this year has expanded to include 45 rather than 30 agencies, is calculated based on UK agencies’ 2016/17 experiential billings.

It forms part of Event magazine’s third annual Brand Experience Report 2017, which celebrates brands leading the way in the space, as well as statistics and commentary around the state of the industry. 

Our valued client, Vodafone features in the ‘proud stories’ section, which sees Dan Underwood, brand lead for sponsorships and partnerships at Vodafone UK discuss the company’s sponsorship of Capital’s Summertime Ball and partnership with FreemanXP.

Additionally, Chris Cavanaugh, chief marketing officer at Freeman discusses how brands looking to take their live experiences overseas can benefit from partnering with a global agency.

Overall the outlook of the report is positive, with key findings including the fact that 78% of agencies are forecasting an increase of profits in 2017, 42% stated that client budgets had increased since the previous report, meanwhile and 84% said their number of pitches had increased.

This is all consistent with the findings of our global, independent brand experience study, which highlights the value of the marketing medium worldwide.

View the results via our Western Europe insights paper, which includes four key trends as they relate to the region, and the global report, which covers the North America, Western Europe and APAC regions.

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