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DIGIDAY: Why The New York Times and Other Publishers are Adding Experiential Marketing Services

DIGIDAY: Why The New York Times and Other Publishers are Adding Experiential Marketing Services

Freeman research included in on the value of brand experience

10/13/17— From Digiday: "As removed as experiential marketing might seem to a publisher’s core business, it’s not hard to figure out why publishers have gravitated toward it. In a survey by brand marketing agency Freeman, one in three CMOs said experiential marketing would soak up at least one-fifth of their marketing budgets in three to five years, where experiential was defined as 'events, trade shows, sponsorships, exhibits, permanent installations, virtual or augmented reality experiences and/or pop-ups.'"

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