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Conference and Incentive Travel: Sustainability Left Behind at Corporate Events

Conference and Incentive Travel: Sustainability Left Behind at Corporate Events

FreemanXP expert weighs in on the current state of sustainability in the events industry and how that is likely to change

7/6/16 — From Conference and Incentive Travel: "Sustainability is falling by the wayside at corporate events, with more than half (55%) of corporates admitting they don't have CSR policy in place, according to C&IT's State of the Industry report. Despite an increased focus on sustainability in the corporate world, and brands wanting to project a sustainable image, this is not translating to their events programmes...

"Kim Myhre, SVP, International for FreemanXP EMEA, said the reasons for the lack of sustainable activity in the events industry comes down to time and cost. 'To the industry’s credit, lots of people who are developing events understand the issue and do what they can where they can," he explained. "But when it comes down to costing more money or time constraints, I think it falls by the wayside. It’s not the fault of the events industry, but there is a gap when it comes to sustainability.'"

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