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CEI Asia: How Artificial Intelligence is Revolutionizing Events

CEI Asia: How Artificial Intelligence is Revolutionizing Events

FreemanXP leader champions the benefits of AR

09/04/217: From CEI Asia: "From voice-activated personal assistants such as Apple’s Siri and Amazon’s Alexa to Tesla’s self-driving cars, airports using facial recognition for ID and security to room service delivered via robots, artificial intelligence (AI) is everywhere. It’s no surprise then that the events industry has latched on to AI’s potential—the technology offers planners the ability to enhance attendees’ experiences and build greater levels of engagement. And that’s just for starters...

"Etienne Chia, VP, digital and strategy, APAC, at FreemanXP, says the biggest challenges with AI are similar to any other new technology. At a high level, this relates to lack of knowledge and understanding, while at a more operational level, it is about planning, integration and collaboration. 'When it comes to events, the biggest opportunity lies with intensifying the guest experience through enhanced personalisation and the enabling of more frictionless interactions and engagements,' he says."

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Etienne chia

Etienne Chia

VP, Digital & Strategy

An accomplished communications expert, with a multi-disciplinary background and a track record of success in multi-cultural environments, Etienne is passionate about leveraging the power of digital to enhance storytelling and amplify shared, live brand experiences.

Etienne helps clients realise...

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