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CEI Asia: Five golden rules for defining event success

CEI Asia: Five golden rules for defining event success

FreemanXP is featured in an article on the best of brand experience

11/02/17: From C&IT magazine: "Attendee satisfaction and ROI go hand in hand," says Niru Desai, VP, strategy at FreemanXP EMEA. She believes Maslow’s ‘Hierarchy of Needs’, a theory in psychology, underlines much of what can be done around attendee satisfaction, as its five components mirror the different stages visitors experience during a business event...

"'The Hierarchy’s basic needs stage represents attendees’ first point of contact with an event and includes registration and signage,” explains Desai. “If not done right, it can affect how an individual will enjoy the rest of the day.'"

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