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CEI Asia: 5 Golden Rules for Creating Personalised Event Experiences

CEI Asia: 5 Golden Rules for Creating Personalised Event Experiences

Tips to create personalised brand experience

08/21/17: From CEI Asia: "Make content relevant by develop a deep understanding of what delegates want to get out of an event and create a content programme accordingly. 'If their requirements vary, breakout sessions and topical content streams are a great way to ensure every attendee feels their needs are met,' says Adam Charles, SVP at FreemanXP APAC...

“As with pre-event communications, aim to follow up via tailored post-event communications that, for example, recognise the different sessions they attended and which suggest other relevant events based on their selections on the day.”

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Adam Charles

Senior Vice President, Asia Pacific

He builds creative, supportive, and collaborative environments that empower employees to challenge themselves to put the client at the center and constantly strive for continuous improvement.

Adam has 25 years of global experience in the marketing sector including extensive experience in live...

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