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Campaign Asia: How That Really Works…VR

FreemanXP leadership on the strategy of VR

1/1/18 — From Campaign Asia: “So what does it really take to deliver a virtual reality (VR) solution for an event?

“As ever, it begins with identifying the key objectives, set features and, crucially, the role the user will play. 'It’s not about creating VR experiences for the sake of it, it’s more about creating a compelling story in the virtual world that really engages the audience,' says Etienne Chia, VP digital and strategy, APAC, FreemanXP."

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