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FreemanXP to Deliver Specially Curated Conference Programme at drupa 2016

The drupa cube will combine a number of themes using best practise case studies presented by industry experts

LONDON – 26 May, 2016 – Freeman’s brand experience agency, FreemanXP, has devised a bespoke conference programme for the drupa cube at drupa 2016, the world’s largest printing equipment exhibition. The 12-day event will descend on the Düsseldorf Messe in Germany from 31 May to 10 June.

The agency has secured The Medici Group as the innovation partner for the drupa cube, a move that will see the company’s CEO, Frans Johansson, deliver two keynotes and a number of C-Level sessions that will explore the theory of intersectional thinking. The Medici Group will be leading the Innovation @ The Intersection series, which will similarly delve into the concept.

The programme includes a session with Jordan Waid, VP, Brand Experience at FreemanXP in EMEA, who will draw on the FXP TrendLab to address key trends and ideas within the modern day print industry.

A range of print industry experts, including representatives from brands such as Hewlett-Packard, Electronics for Imaging (EFI) and Konica Minolta, will also deliver sessions within the drupa cube.   

FreemanXP is producing a custom built stand for Electronics for Imaging (EFI) at drupa 2016. The multi-level stand is designed to encompass a hospitality area and meeting rooms, and will showcase the company’s full range of printers and software solutions.

Jordan Waid, VP, Brand Experience at FreemanXP in EMEA, said: “The FXP TrendLab is designed to help businesses innovate and plan for the future, and what better application than the vibrant and constantly evolving print industry.”

“By identifying, testing and finally applying key trends within the sector, attendees will learn how they can evolve their approach to engage their target audiences and develop brand affinity, loyalty and advocacy.”

Sabine Geldermann, Director, drupa, added: “If you want to master the current changes in the print industry, consistent change management is indispensable. This in turn only works out when you pursue a multi-disciplinary approach and look beyond your own backyard. With The Medici Group, which is synonymous with ‘out-of-the-box’ thinking, we have exactly the right partner by our side."

“FreemanXP has devised a conference programme that will see Frans Johansson, Founder and CEO of The Medici Group, deliver two keynote speeches at the drupa cube, the event and congress destination at drupa 2016. The carefully curated programme includes some 60 additional keynote speeches, panel discussions and presentations led by top print industry experts.”

About Freeman

Recognised by Advertising Age as one of the world’s largest brand experience company, Freeman uses the power of integrated digital and live brand experiences to move markets, connect people, support growth and generate revenues for the world’s leading organizations. A design-driven company, Freeman generates insights that define program strategies, target audiences and deliver messages that generate meaningful results. Through its expansive global network of offices, talent and partnerships, Freeman has the reach and access that is unmatched in the industry. A family- and employee-owned company, Freeman is known for its 89-year history of stability, strength and customer service achievements. Freeman is a values-driven company with a strong and purpose-built culture that is dedicated to connecting people in meaningful ways. This is accomplished through a process of continuous innovation and improvement. Freeman produces more than 5,000 expositions annually and 12,500 other events worldwide. Freeman has been awarded six consecutive J.D. Power awards for the excellence of its Customer Call Centre.

For more information, on Freeman in EMEA visit our website and follow us on Twitter

About FreemanXP

FreemanXP uses the power of intersectional design thinking to create and deliver innovative, personalised brand experiences that drive results. Whether online or live, we connect individuals and brands in ways that accelerate engagement and create transformational change on a global scale. FreemanXP is backed by the reputation, stability and superior service of Freeman. We leverage Freeman’s experience, relationships and unmatched global resources to bring a whole new level of flexibility and scale to our clients’ programmes.

For more information, on FreemanXP visit our website and follow us on Twitter