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Freeman Expands EMEA Marketing Team with Appointment of Content Manager

Brea Carter joins the Freeman EMEA marketing team

LONDON – May 4, 2016 – Freeman, the leading global provider of brand experiences, today announced that it has appointed Brea Carter to the newly created role of content manager and copywriter, in a move designed to enhance the company’s content marketing and news capabilities within the EMEA region. 

Carter brings a journalistic background to the business, having most recently worked at industry publication Event magazine, where as news editor she was responsible for covering event agency and experiential marketing news on a daily basis. Prior to this, Carter worked as a journalist across B2B and B2C print and online titles in Sydney, Australia. 

Reporting into Sarah Mayo, Marketing Director EMEA, Carter will sit within the London-based agency team, and develop content in support of Freeman’s Expo and agency business, FreemanXP. Key responsibilities will include writing news, press releases, award entries and blogs for publication across Freeman’s website and social media platforms, as well as internal communications. 

Sarah Mayo, commented: “Brea will be a fantastic addition to the team, bringing with her a unique insight from her experience as a journalist, that will enhance our communication capabilities both internally and externally. We are very excited to have her join our highly creative, design-led brand experience team.”

"I am thrilled to be joining Freeman and FreemanXP during an exciting time of growth for the company in the EMEA region. I look forward to utilising my journalism background to build the reputation of both brands, by sharing the work that their talented teams produce across their respective industries and beyond." added Carter. 

About Freeman

Recognised by Advertising Age as the world’s largest brand experience company, Freeman uses the power of integrated digital and live brand experiences to move markets, connect people, support growth and generate revenues for the world’s leading organizations. A design-driven company, Freeman generates insights that define program strategies, target audiences and deliver messages that generate meaningful results. Through its expansive global network of offices, talent and partnerships, Freeman has the reach and access that is unmatched in the industry. A family- and employee-owned company, Freeman is known for its 89-year history of stability, strength and customer service achievements. Freeman is a values-driven company with a strong and purpose-built culture that is dedicated to connecting people in meaningful ways. This is accomplished through a process of continuous innovation and improvement. Freeman produces more than 5,000 expositions annually and 12,500 other events worldwide. Freeman has been awarded six consecutive J.D. Power awards for the excellence of its Customer Call Centre.

About FreemanXP

FreemanXP uses the power of intersectional design thinking to create and deliver innovative, personalised brand experiences that drive results. Whether online or live, we connect individuals and brands in ways that accelerate engagement and create transformational change on a global scale. FreemanXP is backed by the reputation, stability and superior service of Freeman. We leverage Freeman’s experience, relationships and unmatched global resources to bring a whole new level of flexibility and scale to our clients’ programmes.


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